BFE EP17: The Sweet Life: S.O.S. (Save Our Space) guest Fred BeckerBranding For Entertainers
IN THIS EPISODE:
Whether performing on the high seas, or on TV shows like Penn & Teller: Fool Us, Fred & Bobbie Becker are a magical duo that know how to live and convey their brand. In this episode Fred speaks about what he and Bobbi have done during the pandemic and how they have pivoted to stay engaged with their audience and clients. He also let’s you in on some secrets of the cruise ship industry that he has gained (50 years combined experience along with Bobbie) in the cruise ship entertainment market.
RESOURCES WORTH CHECKING OUT
Fred & Bobbie’s Vlog files: https://www.youtube.com/user/fredbecker4
Great Read Preparing for Cruise Ship Entertainment Jobs
Ever thought about being a cruise ship entertainer? Gigs On Ships – Everything you need to know to book your act on cruise ships
00:00 Intro: The Love Boat & Princess Cruises
03:27 Welcome Fred – It was going to be a great year
05:45 We planned for our future
06:58 A different sort of thought for virtual shows
11:43 Did the shift change your branding?
13:05 Taking your time to get it right
14:41 What’s next
16:16 Cruise ship state of the industry
18:27 Land versus Sea
19:35 How does a person become a cruise ship entertainer
27:59 Promo reels
30:50 Being the face of the brand on a ship
32:11 Markets are segmented & service-geared
36:53 Show notes and outro
37:27 Bonus: What happened to The Love Boat?