Far-fetched? Not really. Just look around you. (Now that’s scary. And it doesn’t work.)
Unless crafted well, focused, and niched down, the wrong branding will paint a confusing picture in the minds of your potential buyers, agents, and fans. They will wonder, “Who in the world does this person really perform for?” Most assuredly, they are not taken seriously, passed by, and the gig goes to the entertainer that has a clear message.
This confusion leads to a lack of interest. Confusion leads to not being remembered. And confusing people won’t get you hired. So many entertainers try to be all things to all audiences. Sadly, because of it, they end up sending the wrong brand message to everyone around them. If they are working, they are most likely working much harder than they need to… and guaranteed, for much less money than they’re worth.