1. DO YOU HAVE OR WANT A TAGLINE OR SLOGAN THAT SHOULD BE INCLUDED IN YOUR VISUAL BRANDING? If you have one, why is it that?
2. WHAT DO YOU HOPE THAT YOU CAN BE KNOWN AND REMEMBERED FOR AND WHY?
3. ARE THERE ANY PARTICULAR COLORS THAT YOU LIKE (AND WHY)?
4. ARE THERE ANY PARTICULAR COLORS THAT YOU DON’T LIKE OR WANT TO STAY AWAY FROM?
5. HOW AND WHERE WILL ANY NEW BRANDING BE USED? Website, printed materials, merchandise, etc.
6. IS THERE ANYTHING FROM YOUR EXISTING BRANDING THAT YOU’D LIKE TO CROSS-OVER OR KEEP (AND WHY)?
7. ARE THERE ANY ELEMENTS, ICONS, FONT ‘STYLES’ YOU PREFER TO SEE IN YOUR BRANDING?
8. IN YOUR MIND, WHAT WOULD DEFINE A SUCCESSFUL BRAND IMAGE FOR YOUR BUSINESS?
9. ANY EXAMPLES OF OTHER BRANDING THAT YOU REALLY LIKE AND WHY? Give websites, etc.
10. ANY EXAMPLES OF OTHER BRANDING THAT YOU DON’T LIKE AND WHY?
11. ARE THERE ANY OTHER AREAS WHERE YOU THINK YOU CAN MAYBE REINFORCE YOUR VISUAL BRANDING? For example: exclusively developed props, back of house sales packaging, set design, signage, etc.
12. ARE THERE ANY OTHER KEY PLAYERS THAT ARE CURRENTLY HELPING YOU WITH YOUR BRAND OR CHARACTER DEVELOPMENT? Who are they? It’s important that collectively your brand is cohesive across the board. It is vital that everyone is on the same team, if not, the lack of focus and attention in just one area could throw multiple things off in your brand. It is better to have a collective team than individuals doing their own thing. Otherwise, you could find yourself rebranding more often, and still not getting it right. Build a network and team you are proud of and that can effectively (and together) guide your brand.
13. IF WE ARE WORKING ON YOUR BRANDING FOR YOU, HOW MANY INITIAL CONCEPTS WOULD YOU LIKE TO SEE FOR YOUR PROJECT?
14. ARE THERE ANY DEADLINES THAT NEEDS TO BE CONSIDERED?
15. IF APPLICABLE, HOW FREQUENTLY WOULD YOU LIKE TO CATCH UP AND TALK ABOUT YOUR BRANDING PROJECT?
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SUBMIT PART FIVE OF THE BRAND PLAN NOW
