Every Brand Has A Personality.
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Let’s face it, you can’t fake personality. The message that you convey to your fans and buying audience must be 100% authentic and you must take charge of your brand. People buy into you based upon emotional and psychological reasons. So, the meaning behind your brand personality is its biggest strength. What your brand means to people is what causes them to buy into you, to want to form a relationship with you, and to remain loyal to you.
There are 12 key personalty types (these are called archetypes) and they are useful for more than just putting a label on you. Understanding who you are (your archetype or personality) is essential to improving your brand, who you work with, and your overall relationships with people.
The term “archetype” has its origins in ancient Greek and is as old as storytelling itself. But it was the early 20th century psychologist, Carl Jung, who brought the idea into the modern world. He used the concept of archetype in his theory of the human psyche. Jung suggested that our unconscious thoughts and behaviors could be explained by age-old stories that all humans understood—stories that date back to the earliest instance of human consciousness.
In branding, an archetype is a classification you assign to your brand based upon association. The idea behind using brand personalities or archetypes is to anchor your brand against something iconic and something that is already embedded within the conscious and subconscious of the human mind. Trust me when I say that not only using your personality will gain you your ideal clients, but I assure you that it will be what makes you stand out from your competitor’s bidding war prices too. Don’t cheapen what you offer! Remember, your archetype personality won’t be attractive to everyone, in fact, that’s the point! But, the ones who love you… will love you. Here’s the fact, knowing who your are is a strength that can be used to make you completely different from your competition. Now scroll down and hit the Start Quiz button below, right now.