Unleash the Power of You: Your Brand’s Authentic Personality
Forget facades, forget trends. Today’s customers crave real connections. They want to know, like, and trust the brands they buy from. That’s where your brand personality takes center stage.
It’s more than just a logo; it’s the heart and soul of your business. It’s the feeling you evoke, the values you champion, the story you tell. When your personality shines through, you forge emotional bonds that drive loyalty and sales.
People don’t just buy products, they buy into movements, into communities. What does your brand stand for? Become the voice your audience craves, the one they connect with on a deeper level. That’s the secret to building a brand that thrives.
Take The Brand Personality Quiz...
There are 12 key personalty types (these are called archetypes) and they are useful for more than just putting a label on you. Understanding who you are (your archetype or personality) is essential to improving your brand, who you work with, and your overall relationships with people.Â
The term “archetype” has its origins in ancient Greek and is as old as storytelling itself. But it was the early 20th century psychologist, Carl Jung, who brought the idea into the modern world. He used the concept of archetype in his theory of the human psyche. Jung suggested that our unconscious thoughts and behaviors could be explained by age-old stories that all humans understood—stories that date back to the earliest instance of human consciousness.
In branding, an archetype is a classification you assign to your brand based upon association. The idea behind using brand personalities or archetypes is to anchor your brand against something iconic and something that is already embedded within the conscious and subconscious of the human mind. Trust me when I say that not only using your personality will gain you your ideal clients, but I assure you that it will be what makes you stand out from your competitor’s bidding war prices too. Don’t cheapen what you offer! Remember, your archetype personality won’t be attractive to everyone, in fact, that’s the point! But, the ones who love you… will love you. Here’s the fact, knowing who your are is a strength that can be used to make you completely different from your competition. Now scroll down and hit the Start Quiz button below, right now.