PART FOUR: THE FEEL OF YOUR BRAND
In this fourth section (part four) let’s answer 16 questions that that pertain to the look, feel, and voice of your brand, or what it needs to become.
In questions 1 through 14 below what adjectives describe you? Note how you should be perceived by choosing from the words below in each question. Where should you sit on the scale between each opposing word? If you are not sure within 10 seconds, write “Neither”. Some questions intentionally overlap each other in meaning or are similar. Base this on “YOU” as a person, not the performer or the one in the spotlight. HOWEVER, if you have an on stage character or persona then base your answers upon that person.