Details
Part 1: Think Different To Become A Remembered Brand
- Who is Billy & what does he do?
- So what is branding and how is it better than marketing?
- Marketing is self-promotion, branding is about buyer perception
- The Three V’s of Branding
- Why creating a brand is so important
- Where we usually screw up
Part 2: Take Charge of Your Brand
- Good branding leads to retention, better shows, higher pay
- Relationships
- Niche Market
- The go-to guy
- Where to start
- Can’t wear all the hats
- Be you
- Tap into Character Opportunities (beyond your stage character)
Part 3: Harness the Power of Character Opportunity
- Become like George Bailey (beyond the visual brand)
- Be you. Don’t copy. What’s your hook.
- What makes you unique (looks)
- Sound bites
- Clothing, smile and hair
- Visual trademark
- Your name
- Room presence
- Create live “brand-tainment experiences”
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